Musings at the intersection of business and life

The problem with small ideas

Starting a Business
December 19, 2008 by Kathleen Allen

 When it comes to business ideas, bigger is definitely better. Why? Let’s face it, starting any business is a risky proposition at best—the main risk being that you might fail. So, if you’re facing the possibility of failing, why not fail big so you learn a lot more! Actually, there are a couple of more serious reasons to think big. 1) Starting a business is a lot of work, whether that business is a small neighborhood shop or the next Internet success, so it makes sense to spend your precious time and limited resources on a grand vision with a bigger payoff than on a small idea that is easily copied. 2) And speaking of being copied, small ideas often are simply replicas of what is already out there or incremental improvements on what already exists, so their chances of success and long-term survival are not high. It’s much easier for competitors to knock off a “me-too” business than one that serves an unmet need in the market.

 
In general, small ideas usually result in what we call lifestyle businesses—they simply provide a job for their owners, if that. Lifestyle businesses are OK if that’s what you’re looking for, but it’s a lot of work for relatively little money—you’re almost better off working for someone else so you don’t have the headache of managing the business. The average small business owner earns $45,000 a year for the right to work 16 hours a day 7 days a week. Sounds enticing, doesn’t it? Wouldn’t you rather have a business that makes money while you sleep? Every business starts small, but when you’re planning your business, think big! 
 

 

Related tags: business ideas, small business, starting a business

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