I don’t know about you but I’m a glass-half-full kind of person, so I find it troubling that everywhere you look today, the news seems to be negative—layoffs, tight credit, foreclosures – you name it, it’s there. I would never deny the reality of these problems, but as an entrepreneur, I tend to see opportunity in any situation. For example, one of the techniques used for inspiring creativity works very well here—it’s the technique of turning something around and viewing it from the opposite perspective. So, in the case of a recession, which is generally a very negative thing, you’d say, what’s good about a recession? Well, let’s see.
In recessionary times, you can usually negotiate cheaper rents and even get several months of free rent on your office space. Vendors are eager to sell to you, so you can get really good deals too. Since many would-be entrepreneurs get nervous and pull back to the sidelines waiting to see what happens, there are fewer competitors out there. So, if you can start your business now, you don’t have to run so fast because no one’s trying to catch up with you. Having time to build your business is a precious commodity you won’t have once the market heats back up again—whenever that might be. And what about money? Well, as I said, it will cost you less to start for all the reasons I mentioned, so you may be able to bootstrap the start with your own resources. If not, investors are still looking for good businesses—there just aren’t that many out there. So, all in all, now is a great time to start a business, don't you think? Go for it!
