Musings at the intersection of business and life

Try not setting a goal this year

Business Savvy
December 31, 2008 by Kathleen Allen

I agree with Peter that everyone seems to be making New Year's resolutions--all with great intentions that they will be accomplished.  But, really, how many of you have actually achieved those goals?  I want to suggest a contrarian point of view, which will be strange coming from me, since I have spent my life setting goals and achieving them.  But give me a chance to explain.  We all know the positives of setting goals (you actually might know where you're going, for example), but there are some serious negatives to goal setting as well which don't usually get talked about (and this should please those of you who never had goals).  Here they are:

  • You don't know what you don't know. You might actually set the wrong goal for you.  It's the be-careful-what-you-wish-for syndrome.  The result is frustration that what you thought you wanted is not really what you want and what you've accomplished no longer matters to you.
  • A carefully crafted and detailed goal (you know the kind--with steps along the way to the goal) will make you very focused, so focused that you miss great opportunities to deviate from your original plan.  How about the entrepreneur that was so focused on starting her own media business that she passed up an opportunity to be an executive at the major marketing firm where she could have make some terrific contacts that would have helped her in her business.  Today her business is limping along while the marketing opportunity has passed her by. She achieved her goal of starting a business, but at what price?
  • Setting a goal can often insure that you don't achieve it.  That may sound weird, but for some people it's true.  For example, you decided that this is the year you will start that business.  That's a BIG goal--in fact, it's an overwhelming goal if you think about all the things you will have to do to get that business going.  Just thinking about the goal makes you tired--you don't know where to begin, there are so many unanswered questions.  I think I'll think about it tomorrow....you know how it goes.

And there you have it.  For many people setting goals is not what it's cracked up to be.  So what's the alternative?  Let's say you THINK you want to start a business this year.  Rather than make that your firm goal, on January 1 wake up and ask yourself, "what can I do TODAY to move me toward starting a business?"  Maybe that voice in your head will say, "you're doing nothing today because you're too hungover from that New Year's party to think about it."  That's OK!  So on January 2 you'll ask yourself the same question and, assuming you made it through New Year's day intact, you may decide that today you will do some brainstorming about what kind of business you'd like to have.  It really doesn't matter what you do.  What matters is that you DO IT!

Bottom line: don't set a big goal.  Instead, do something every day that takes you closer to what you think you want.  And recognize that what you think you want may change as you go, and that's OK.  Happy New Year!

Related tags: focus, goals, new business, New Year

Comments

People who achieve big things got to that point because they have thought big in the first place. I think that define and establish a goal is the basic step to achieve anything. You say here that there might be some problems like missing opportunities, but maybe the person who refused the job at a marketing company wasn’t going to be happy at the position because what she really wanted was to start her own business. And yes, she might be struggling now, but she was faithful to herself and her goal. She refused because she wanted to go in another direction. The problem of missing opportunities is not seeing them or be scared of taking them. Then you mention to do something small every day, but this is always with a goal in mind, you think big, but act small. But that is part of achieving a goal that you must first establish. And it’s true that a person might think she wants something but it’s not really what she wants, then a goal brings frustration, so it’s better no goal than the wrong goal, I agree, so I would redefine the statement as “Choose the right goal”, instead of “Try not setting a goal this year”.

10:01 a.m. | January 13, 2009 Miriam Torres

Miriam, you make some good points. I was being facetious with the title, but the fact remains that when you don't know what your goal should be, it makes sense to try things in a small way to give yourself a chance to figure out the goal you may want to set. In the case of the entrepreneur who refused to take the job that would teach her the skills she needed, it simply meant that it would take longer to make her business a success because she had to learn as she went along. A choice we all make. Thanks for your thoughts.

10:29 p.m. | January 13, 2009 Kathleen Allen
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