Musings at the intersection of business and life

Zoom!

Business Savvy
February 11, 2009 by Peter Economy

ZoomI recently met with a very smart former C-level executive who worked in some of the country's largest companies. During the course of our meetings, he gave me a copy of a book that he used to give to all of his managers: Zoom, by Istvan Banyai. The book has been around for a while -- it was originally published in 1998 -- but its message about the power of perspective is timeless. There are no words in the book, just a series of pictures with constantly receding frames of reference.

Your mind can't help but be surprised with each passing page. Just when you think you've got a firm grasp on where you're at, you find out that you're someplace else entirely. (How often do we in business find ourselves in this exact place?) Instead of describing the book to you (and spoiling the surprise), I invite you to pick up a copy and have a look for yourself. It's a quick read -- only 64 pages, and no words to get in the way. It will definitely open up your mind -- it did mine.

Related tags: ideas;, vision

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