Musings at the intersection of business and life

It's not about the economy #$%^&!!!

Starting a Business
July 10, 2009 by Kathleen Allen

Peter's post on signs of a turnaround was certainly welcome to most of us, but those of us who decided not to participate in the recession in the first place did not wait for recovery signs before starting or growing our businesses. Nevertheless, it seems we may not be in the majority .  Today during an interview, a reporter told me that my view of California's competitiveness going forward and the ability of entrepreneurs to be successful in a down economy was quite contrarian compared to some of the entrepreneurs he had interviewed.  In brief, what I said was that entrepreneurs generally learn how to survive and grow no matter what the economy is doing if--and this is a BIG IF--their business model is sound and they are meeting a real need in the market.

He then proceeded to recount the dismal story of an Internet company that had been "in business" for two years, but probably wouldn't be around after December if the economy didn't turn around.  I asked him to describe the business, which he did (essentially a tool for screenwriters that would help them format their screenplays--I'm sure I've seen this two dozen times) Bingo! It was very clear to me that if the business failed, it wouldn't have anything to do with the economy.  No - it would be because of the complete lack of a business model.  No one was willing to pay for what the entrepreneur was offering because it didn't solve a real pain!  You can't blame that on the economy!
 
The reporter couldn't understand why I wasn't predicting complete doom for California and its entrepreneurs, especially given the mass exodus of people and businesses, according to him.  Well, for one thing, there is no mass exodus. Yes there is some exodus, but it's relatively neglible.  And yes, California is in terrible shape; and unless we clean house in the legislature and get some people in who actually know how to manage money and resources, that's not going to change anytime soon.  But well-run businesses are still succeeding, growing, and creating new jobs in every state in the U.S.
 
So entrepreneurs unite!  Get out there and find real problems to solve, and you'll be able to create the next generation of innovative businesses no matter what is going on in the economy.
 
 

 

 

Related tags: business model, economy, start-up

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