The Venture Edge

One thing we writers are good at is taking others' concepts, repackaging them, giving them a new name, and then proclaiming a new discovery.  Geoffrey Moore essentially did that when he popularized the work of the Department of Agriculture in Iowa in the 1930s on the technology adoption-diffusion cycle in his very successful book called Crossing the Chasm.  Blue Ocean Strategy, another best-selling business book, gave a new name to an old entrepreneurial strategy--looking for unserved needs in the market.  So, not to be left out of this game, I developed what I call the Allen Technology Richter Scale, with all due apologies to Mr. Richter who helped us measure the intensity of earthquakes.

New entrepreneurs often think that they don't have a chance if they enter a market that has some big-name players in it.  Really, would you want to go head-to-head with Microsoft or GE or Google?  Only if you have a death wish.  But there are ways to enter a market with major players and still be successful.  Why?  Because the big boys (also known as the "incumbents" in research lingo) have some serious things going against them.

My wife and I have been having an ongong discussion about the current national debate on some sort of government-provided universal health care. She comes down firmly on the side of "The current system works so there's no need to fix it." Lately, however, I haven't been so sure that it really works.

I have to admit that I took three days off and did absolutely no work.  I didn't even have access to the Internet or email.  It was fantastic!  I highly recommend it to all you Type A, multi-tasking, think-you're-so-productive type business people who can't be away from your networks.  Trust me, your network will survive.  Yes, you'll return to a full inbox or Tweetdeck, but, frankly, most of it you'll be able to delete without reading (saves lots of time). 

While many in our nation bemoan the loss of manufacturing plants and capacity to lower-cost countries -- the losses of jobs and tax base are understandably traumatic to the affected communities and the people who live within them -- the United States is increasingly depending on innovation to lead the way. We are becoming a nation of knowledge workers -- farming out or outsourcing or licensing cutting-edge technologies to manufacturers overseas. It is important that instead of throwing government money after the rapidly disappearing manufacturing base, and instead to invest it wisely in innovation -- the seeds of our future.

If your sales are declining, it may just be time to give your customers a break.  At least that's what Dana Mattioli contends in her Wall Street Journal artice today. More and more small businesses are figuring out ways to entice customers to buy even in a down economy.

The last thing any businessperson wants to do is tell a customer that there's a problem with their order or project. We all want happy customers, and problems often lead to customers who are something less than happy. I have personally found that there are a few things you can do when there's a problem, and that these things will help keep your customers happy.

When you think of technology businesses, it's not likely that South Dakota is the first place that comes to mind.  After all, for most of you, the entire center of the US is simply "fly-over" country.  But I have had the good fortune to discover untapped opportunity there through the work I've been doing with the institute I co-founded, N2TEC Institute.

Yesterday my wife and I threw a party for my son's "graduation" from fifth grade. Next year he and the rest of his class -- most of whom showed up, with parents and siblings in tow -- will fragment as their paths take them to a variety of different middle schools in the area.After completing my duties on the grill, it was time for me to socialize with the guests. I was talking with one of the moms of one of my son's classmates about just how tough it is getting new business in a crowded field. I told her that I am absolutely convinced (and I am), that if you're really good at what you do -- and if you do what you promise, on time and on budget -- then you'll have more business than you'll know what to do with. And much of this business will come from referrals from happy customers and clients.

I couldn’t let Peter’s post pass (notice the alliteration) without commenting because I’m not sure I agree totally with the premise of the New Yorker article he referred to. I have served as a director of a NYSE company for 9 years and on several private company boards and have talked to many public company directors across the country. We need to be very careful about painting a broad brush when we talk about some of the things the public is unhappy about because of the subprime debacle and the auto industry implosion.   

Okay. I know I was on a major rant a couple of months ago about all the magazines and newspapers I subscribed to, and how I was going to cut back. I did indeed cut back, but there's one magazine I decided to hang on to: The New Yorker. I love how you'll be reading a story about some topic -- say, Edgar Allan Poe, or the Parrot Panic of 1930 -- and just when you think the article is going to end, it goes on for another page, and then another, and another, and another. I find myself learning a LOT about some very interesting topics. Anyway, that was a long way of saying that one article in last week's issue caught my eye -- Board Stiff -- which explores how the nature of corporateboards has changed as people have tried to improve them over the past couple of decades.

I can't let the bankruptcy of General Motors go by without comment. Yesterday was truly a sad day for what was once the largest and most powerful U.S. corporation. According to its bankruptcy filing, the company has assets of $82.3 billion and debts of $172.8 billion. That is a going-out-of-business plan if I've ever seen one. While the company is not going out of business -- yet -- it is embarking on a major cost-cutting campaign. This campaign includes letting go of 25,000 employees, closing 17 factories and parts centers, and getting rid of 2,400 of its 6,000 dealers across the country. GM has been a part of the Dow Jones industrial average since 1925. No longer.