The Venture Edge

The other day I received an email from someone I've known a long time who is definitely a promoter type - big on hype and talk about how what they're doing is the greatest idea on the planet.  You may know someone like this - they surface every couple years touting the next big thing they're working on.  After a while you think - yada, yada, I hear the talk, but where's the result?

My friend Bob Nelson -- author of 1001 Ways to Reward Employees -- talks a lot about all the different ways to (no big surprise) reward your employees. While rewarding employees is important, there are other people in your life who you should consider rewarding too. At the top of my personal top-10 list would be someone near and dear to my own heart: my clients and customers. And one of the best ways to do that is to turn them into heroes -- in your industry and your community.

I have been an observer of leadership for many years. During this time, I have seen leaders come and I have seen leaders go. Throughout it all, it became clear to me that, given the right environment and attitude, anyone can become a leader. Leadership is not something that only a select few have the smarts, the fortitude, or the genetic code to possess. I have seen—time and time again—examples of regular people who, when confronted with a challenge, took charge of the situation and became extraordinary leaders. Leadership is within each one of us, we just have to find it.

We all talk about friends and family money as an important source of startup capital, but before you grab that cash from mom and dad, you might want to consider why it may not be a good idea.  Here are the top five reasons why you shouldn't take money from relatives.

1. My parents believe in me and want to do this.  Of course, they believe in you - what they believe is that you're a good person so you would do nothing less than take their small investment and turn it into a fortune that will take care of them for the rest of their lives, right?  Remember, to your parents you're always a kid--even if you're 45!  So, if you have their money, they're going to watch it and you like a hawk.  That sounds like fun, doesn't it?
    

Last week I was reminded about the importance of remembering exactly who your customer is. I've had a long-term job where I provide support to a key employee who works for a client of mine. I meet with the key employee for a couple of hours every week, and we work closely together on a variety of projects. While I spend a lot of time with this employee, I only meet with my actual client once every couple of months. The problem was that because I was spending far more time with the key employee, I had forgotten exactly who I was working for. I was serving the employee instead of the client. The result? My client reminded me -- not too subtly -- who was approving my invoices, and who I needed to please.

Although I have a background in music and have done my share of performing (in my previous career), I would never be confused with a hip-hop artist.  But that's OK because if I want to I can become one and actually get my original work showcased on MyCypher.com, all courtesy of entrepreneur Curtis Jewell. 

This past weekend I was chatting with Kathy about this blog, and I was reminded of something that happened a few years ago to an article I was working on for Leader to Leader magazine. One of the things I love about working with the magazine is that I get to meet some very interesting and influential top executives. When it comes to cold-calling a CxO, I'm fearless -- no matter how big the company or how big the name. So I was particularly proud when I cold-called FedEx Express and got president and CEO David Bronczek to agree to do an article with me. For the associate editor of a business magazine, it just doesn't get much better than that. But as I soon was to learn, sometimes it's the small stuff that counts.

I’m in the middle of preparing some materials for a three-day corporate seminar I’m giving in June on innovation and technology commercialization and I’m trying to decide on the key concepts I want to focus on. One of those concepts is definitely the idea that we should worry less about the competition and focus more on how we position ourselves uniquely, so that in the customer’s mind we stand out from the crowd. 

Today Stonyfield Farm -- a subsidiary of Groupe Danone -- is the leading producer of organic yogurt in the world, with more than $300 million in annual sales.However, the path the company traveled to get to this place was frought with uncertainty and near-disaster. Stonyfield Farm -- which originated with an organic farming school in New Hampshire -- opened for business in 1983 with CEO Gary Hirshberg's vision for the future and a $35,000 loan from the Institute for Community Economics. The business started with seven Jersey cows and by the end of the year was steadily producing 150 cases of yogurt a week.

Last fall creative writer Jaime Case found herself out of a job when the Internet start-up she had been working for ran out of cash and shut its doors. Is that a familiar story?  After about three months of searching for a job that would let her use her talents and not finding anything that would pay her enough to keep her in the style to which she had grown accustomed (eating, roof over her head, etc), she decided to take matters into her own hands and begin the life of a freelancer. Today, she has several contracts, is in control of her days, and is finding new ways to leverage her skills. In short, she has become one of the thousands of freelance entrepreneurs who are discovering that while all sorts of jobs are in decline, contract work has actually increased.

A while back I posted about the fact that many of today's top companies were started -- or significantly grown -- during some very difficult economic times.For example, Disney started during the post-war recession of 1923-24, Hewlett-Packard began during the Great Depression, and Microsoft was founded during the oil crisis in the mid-1970s. The point? That just because times are tough doesn't mean that you as a businessperson should run and hide from the multitude of opportunities that await you. A recent article in the New Yorker provides further support to this point of view.