My friend Kevin Daum is the archetypical entrepreneur -- he's always on the lookout for opportunities, he loves starting new businesses, and he is eternally optimistic. A few weeks he sold a business book to publisher John Wiley & Sons: Roar! Get Heard in the Sales and Marketing Jungle. Kevin doesn't want to sell just a few hundred or even a few thousand copies of Roar!, he is 110% committed to turning it into a New York Times best seller.
So last week Kevin decided to show the full extent of his commitment in a very lasting way -- he got a tattoo. And not just ANY tattoo. Take a close look at the photo -- it reads:
New York Times Best Seller
How committed are YOU to the success of your enterprise? As committed as my friend Kevin?
Speaking as a woman who used to love baseball to the point that I got a Snoopy baseball tattoo on my right ankle... there are other ways to prove lasting commitment- ones that don't require painful laser surgery.. ;) That being said, good luck, Kevin. Your chutzpah is admirable.