The Venture Edge

First, I would like to take time to congratulate my blog-mate Kathy Allen for her recent article in Forbes -- awesome job! Second, I had to laugh when I read the male engineer's quote in Kathy's latest post: " Excellent advice, even for those of us among the weaker sex." At least until I thought about it for a minute and realized that this assessment rings true. By many measures, in American business today women are increasingly pulling ahead of men.  

I just had the opportunity to write for Forbes about what you need to think about if you believe it's time to leave your job in Corporate America.  This is an issue many women have faced as they begin to hit the glass ceiling and are frustrated that their job is not giving them everything it should.   In fact, that's why many women leave the corporate world to start their own businesses.  But surprisingly enough, I heard today from an engineer who said he had learned something from the article as well, claiming " Excellent advice, even for those of us among the weaker sex." 

No one ever said that starting a business was easy, right? Well, starting a business is actually the easy part. It's the keeping it going and growing part that is difficult.

We live in a dynamic, global marketplace that places a premium on speed and quick returns. Shareholder value is often considered more important than basic human values. Entrepreneurs are under so much pressure to achieve the unachievable and just survive in this environment that it causes stress; and when people suffer stress, they don’t always make wise decisions. That’s when your ethics come into play.

There's been a lot of talk lately about how the government needs to do everything possible to support small businesses with special lending funds (like the $30-billion fund currently under consideration by Congress), tax breaks, and more. Why? Because, as many politicians tell us, small businesses are "the engine that creates two-thirds of all new jobs."

Now before you dismiss the title of this blog as a joke, or worse, the ravings of an idiot, hear me out. It’s an unfortunate fact that many universities and for-profit businesses are perpetuating the myth that entrepreneurs have to create business plans before they start businesses. Potential entrepreneurs are spending up to 200 hours of their valuable time in pursuit of the perfect plan to present at a competition (don’t get me started on business plan competitions – I’ll save that for another post) or pitch to an investor, only to discover that investors are more impressed by a founding team that has gotten the business up and running, even in a minimal way, to prove the concept than they are by a nicely bound document.

I recently read an article on dailyfinance.com about the 10 biggest brand disasters of 2010. As I read through the article, I realized that entrepreneurs and small-business owners and execs can learn some important lessons from the missteps of these global giants.  

Several years ago I wrote about a trend for retail businesses--the kiosk approach to testing a business concept or product. What this entailed was setting up a small shop in the form of a kiosk, generally in mall space, with relatively low overhead, but the ability to directly reach consumers. I also wrote that some landlords found that, rather than sitting on an empty space until a new tenant is found, they could rent the space on a temporary basis so that their cash flow is not interrupted. Well, guess what? In these uncertain and depressed economic times, we’ve seen a real resurgence in these “pop-up” businesses.

My father was a career Air Force officer who fought in World War II and the Korean War, and then ran top secret spy plane programs for one of those 3-letter government agencies. I was always proud to be an Air Force brat, and I have a deep-abiding respect for the men and women who put their lives on the line for our country. I was therefore very pleased to find out that the Entrepreneurship Program for Veterans with Disabilities exists, and that it is making a big difference in the lives of many disabled veterans -- and their families and loved ones.