You may have noticed that in a lot of companies today, dressing for success is not something you’re seeing quite as often as you used to. Maybe it’s a sign of the times—more and more companies run by wunderkinds in jeans and t-shirts like Mark Zuckerberg, Time Person of the Year. Looking like you’re too busy to think about showering or shaving seems to be in fashion. Or maybe it’s just laziness. After all, it takes a lot more effort to dress up for work and look your best, and besides, that might signal that you’re trying too hard and haven’t really made it.

Now, to be fair, how you look at work depends on the business. You wouldn’t expect to walk into an Internet startup and see people walking around in Armani suits—absolutely not! Jeans and flip-flops are the dress du jour. On the other hand, I don’t expect to walk into my bank and see that kind of dress because I want my banker to look like he or she cares about details. Apparently UBS, the enormous Swiss retail banker, has decided that its employees have gotten a bit sloppy in their appearance and it recently issued some new edicts, in fact, 43 pages of edicts designed to make sure that its employees don’t embarrass the company. The Wall Street Journal reported today that men will now have to schedule barber appointments every four weeks and shave every day (no “trendy stubble” allowed), and women can’t wear short skirts or a lot of accessories. And no one can eat anything that might cause bad breath or generally make them smell bad. UBS calls this part of their branding strategy. “The goal is for clients to immediately know that they are at UBS when they are entering the bank...” reports spokesman Jean-Raphael Fontannaz to WSJ reporter Elena Berton.