What if a large American business -- a VERY large American business -- decided to dump its $33-million advertising plan for the 2010 Superbowl, and instead put the money to work for a more useful purpose? And what if YOU -- could win a piece of this pie?

You can.

Starting this month, the Pepsi Refresh Project is accepting grant applications from U.S.-based individuals, non-profits and pro-social businesses that can make a positive impact in their communities. Each month, Pepsi will award up to $1.3 million as follows: 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level. Pepsi plans to accept 1,000 ideas each month, and starting February 1, 2010, the public will vote on its favorites. At the end of each month, grants are awarded to the top vote getters, and the process starts fresh for the next month.

Interested? If so, you'd better get to work. The first 1,000 ideas will be accepted by Pepsi from January 13-24. Get started by downloading this informational toolkit.