Musings at the intersection of business and life

Making money with infomercials

Business Savvy
June 10, 2010 by Peter Economy

If you're like me, you have probably enjoyed infomercials for years. I cut my young TV teeth on Ron Popeil and the Veg-O-Matic, Pocket Fisherman, Showtime Rotisserie, and much much more. However, when it comes to figuring out exactly whether or not an infomercial would be right for my business, or how to go about doing one, I'm lost. Fortunately, my friend and coauthor Kevin Daum was recently invited to appear on the Fox Business Channel to discuss this topic and to disclose some of the tricks of the trade.

If you have any interest at all in making money with infomercials, then I strongly suggest you have a look at Kevin's interview. I bet you'll learn a thing or two about this particularly effective way to pitch products to millions of television viewers across the country.

Related tags: fox business channel, infomercial, Kevin Daum, marketing, pocket fisherman, ron popeil, showtime rotisserie, television, veg-o-matic

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