Musings at the intersection of business and life

Should I, or shouldn't I...?

Business Savvy
July 1, 2011 by Peter Economy

About a month ago I received a nice letter from the Small Business Administration:

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Dear Mr. Economy

As a recipient of an SBA guaranteed loan (through California Bank & Trust) we would like to use your business in our Success Story promotional activities. We would greatly appreciate it if you would complete the enclosed forms and return them in the enclosed Business Reply Envelope. Additionally, if you email a digital photo(s) to me of you, or you and your staff in an active work setting at your business, we will post it with your story on our website.

In return for your time:

  • Your success story may be added to our website at www.sba.gov/ca/sandiego
  • Your story will be included in an SBA national database used to respond to inquiries by local and national media publications for successful business stories.
  • A press release will be sent out to local media incorporating information from your story.
  • Your story may be published in a future San Diego district office monthly E-Newsletter.
  • Your story may be posted at SBA News Notes on the San Diego Daily Transcript's website.

 

# # #

As you know, time is money. The forms I received from the SBA along with the above invitation will take some time to complete, which is why this task hasn't yet made it to the top of my to-do list. Plus, I'll have to take some new photos of my staff in an active work setting at my business (see above photo). However, I just might land a client or two from the free PR which might result.

So...should I, or shouldn't I?

Related tags: marketing, pr, public relations, San Diego, SBA, small business administration

Comments

Go for it, Peter! Love the staff photo. xo

7:28 a.m. | July 5, 2011 Sandra Gualtieri

Ha ha -- thanks, Sandra -- I'm on it! And you should see the REST of my staff!

7:04 p.m. | July 9, 2011 Peter Economy
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