The Venture Edge

Last week I saw one of the best pitches for funding I’ve ever seen.  Irene Rhodes is the founder/CEO of Consumer Fire Products, which provides proprietary wildfire protection systems that are, quite simply, amazing.  I’ve known her for some time.  She’s a USC alum, and I’ve had the pleasure of giving her advice along the way as she developed the business.  So what did she do last week to hit it out of the park?