The Venture Edge

 I have the good fortune to work with very talented engineers who have lots of cool ideas and the ability to solve really tough problems.  My job is to help them turn those terrific solutions into products that have commercial value, and that’s not easy.  Why?  Because a lot of these highly trained engineers are better at solutions than they are at problems, which is a problem in itself because entrepreneurship and new product development are all about having a deep understanding of problems.