The Venture Edge

I just read an article in today's New York Times about a recent change in consumer behavior. It seems that -- contrary to America's usual use-it-and-toss-it attitude -- people are beginning to hold onto the things they buy for longer. Instead of trading up for the latest technology gizmo every year, or a new car every other year, or a new home every five years, American men and women are deciding that it might be better to hold onto the things in their lives that aren't broken. And for the things that are broken? Well, maybe it's time to get them fixed instead of throwing them out and buying new.

Given the frequency with which entrepreneurs are discussed in the media,, it's not surprising that stereotypes have developed around them. Not all of these stereotypes are flattering, however,  and mostare simply false. I want to dispel three myths surrounding entrepreneurs so that you can begin your entrepreneurial journey based on facts.