The Venture Edge

Who would have ever thought that you could base an entire business on Twitter, but as Peter's prodigious post  pointed out (don't you just love alliteration), anything is possible in the world of social media.  I don't want to throw water on that notion, but I do want to caution that there is a dark side to Twitter that you should be aware of if you're going to do business on it.  For one thing, it can quickly become a viral nightmare of negative press if you don't nip it in the bud. 

This past weekend I was chatting with Kathy about this blog, and I was reminded of something that happened a few years ago to an article I was working on for Leader to Leader magazine. One of the things I love about working with the magazine is that I get to meet some very interesting and influential top executives. When it comes to cold-calling a CxO, I'm fearless -- no matter how big the company or how big the name. So I was particularly proud when I cold-called FedEx Express and got president and CEO David Bronczek to agree to do an article with me. For the associate editor of a business magazine, it just doesn't get much better than that. But as I soon was to learn, sometimes it's the small stuff that counts.