The Venture Edge

When you work with someone for a long time, you begin to get in synch on things you're thinking about.  Don't know how that happens, but once again Peter has posted a topic that I've been thinking about recently.  In his recent post A great big leap of fath, he talks about the importance of not losing your belief in what you're doing when you start to hit the obstacles that are sure to block your path.  One of the biggest obstacles I see in people who have decided on a quest to achieve something big like The New York Times bestseller list is the problem of getting traction.

As you may recall from a previous post or two, my serial entrepreneur friend and colleague Kevin Daum is on a quest to turn his next book -- Roar! Get Heard in the Sales and Marketing Jungle -- into a New York Times bestseller. To help keep him motivated, he has gone so far as to tattoo "New York Times Best Seller" on his chest -- backwards, of course, so he can read it in the mirror when he shaves each morning. Kevin is clearly enthusiastic about achieving his goal -- just as he is whenever he dives into some new entrepreneurial venture -- and he's pulling out all the stops to publicize his quest (which he has dubbed the Quest for the Jewish Superbowl Ring). However, based on his most recent blog post, its seems he has come down with a common entrepreneurial affliction: the in-between flu.

My friend Kevin Daum is the archetypical entrepreneur -- he's always on the lookout for opportunities, he loves starting new businesses, and he is eternally optimistic. A few weeks he sold a business book to publisher John Wiley & Sons: Roar! Get Heard in the Sales and Marketing Jungle. Kevin doesn't want to sell just a few hundred or even a few thousand copies of Roar!, he is 110% committed to turning it into a New York Times best seller.