The Venture Edge

Unless you've been living in a cave deep within some distant mountainside, you probably know that yesterday -- May 21, 2011 -- was the predicted date of Judgement Day, with the end of the world scheduled for October 21, 2011. Although it appears that Judgement Day has not yet arrived (the jury is still out on the end of the world), entrepreneurs have wasted no time offering a variety of products and services for those who believe that the End Time is drawing near.  

I have a friend, Eric Talner, who a year-and-a-half ago heard the entrepreneurial call. He decided to leave behind a very comfortable career as a school teacher, and start his own bus-transportation business. His business -- Nevertardy Transit -- is off to a strong start. Business has been so good that he was recently able to afford to buy his own bus, after leasing one since Day One. As we chatted yesterday about his business, Eric handed me one of his new business cards. "Wow," I told him, "this looks GREAT!" And his card does look great. He's got a new logo that looks totally pro, and the card is well-designed and distinctive. Then Eric mentioned how the logo and business card came about: he met a student at a local university business school who took on developing his company branding as a project for her MBA degree.