The Venture Edge
Musings at the intersection of business and life-
Business Savvy
July 01, 2011
About a month ago I received a nice letter from the Small Business Administration:
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Growing a Business
October 28, 2010
NEVER underestimate the power of an audacious marketing campaign. In today's San Diego Union-Tribune newspaper, I noticed an article about a local hotel that has come up with just such an approach -- and it is getting the hotel noticed in a very big way.
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Business Savvy
July 24, 2009
One of the fringe benefits of being assistant editor of Leader to Leader magazine is that I am usually able to wrangle press passes for some very interesting events. For the past several years, I have used the power of the pen to get a pass into what is possibly the world's largest convention for lovers of pop culture: Comic-Con. Born 40 years ago in San Diego, Comic-Con has steadily grown over the years into a four-day extravaganza that draws lovers of comics (and science fiction, fantasy, superhero, supernatural, and horror films, television shows, blogs, websites, and most any other form of media you could ever imagine) from across the country, and around the world. And while only 300 people attended the very first Comic-Con, last year 126,000 showed up.
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