The Venture Edge

My friend Kevin Daum is the archetypical entrepreneur -- he's always on the lookout for opportunities, he loves starting new businesses, and he is eternally optimistic. A few weeks he sold a business book to publisher John Wiley & Sons: Roar! Get Heard in the Sales and Marketing Jungle. Kevin doesn't want to sell just a few hundred or even a few thousand copies of Roar!, he is 110% committed to turning it into a New York Times best seller.