The Venture Edge

I want to follow up on Peter’s great post about Google and its march toward brand dilution with its latest venture, a local/online delivery service.  You might scratch your head and ask why are they doing this, but remember this is the same company that is also developing autonomous, self-driving cars so that we can devote our full attention to its search engine while we’re on the road. 

As Kathy pointed out in her post a couple of weeks ago, if you're involved in starting or running a business, then you'd better prepare for a bumpy ride in the new decade. In times like these, your business needs to stand out from the pack even more than when business is booming. If it doesn't, then you may have a tough time attracting the attention (and dollars) of your prospective -- and even your current -- clients and customers.