The Venture Edge

I have lost count of how many entrepreneurs I have spoken with who have told me that the secret of their success was to throw out their carefully crafted business plan and to instead take advantage of the opportunities that came their way -- WHEN they came their way. Business plans serve a purpose: they help you determine what products and services your company might develop and deliver, who might buy them, and how much they will be willing to pay. And they can help you determine how much money you'll need to invest to achieve a particular outcome, and on what areas to spend it.  

Now before you dismiss the title of this blog as a joke, or worse, the ravings of an idiot, hear me out. It’s an unfortunate fact that many universities and for-profit businesses are perpetuating the myth that entrepreneurs have to create business plans before they start businesses. Potential entrepreneurs are spending up to 200 hours of their valuable time in pursuit of the perfect plan to present at a competition (don’t get me started on business plan competitions – I’ll save that for another post) or pitch to an investor, only to discover that investors are more impressed by a founding team that has gotten the business up and running, even in a minimal way, to prove the concept than they are by a nicely bound document.

Last week Mark Cuban -- the billionaire entrepreneur and owner of the Dallas Mavericks NBA basketball team -- announced an interesting new approach to stimulating the U.S. economy: an open source funding environment that he would fund with his own money. Says Cuban, "Rather than trying to be a Venture Capitalist, I  was looking for an idea that hopefully could inspire people to create businesses that could quickly become self funding. Businesses that just needed a jump start to get the ball rolling and create jobs. I'm a big believer that entrepreneurs will lead us out of this mess. I just needed a way to help." Here's how it works: Simply post your business plan on Cuban's blog, and he will personally consider it for funding. There is no minimum and no maximum funding limit, and with a couple billion dollars in the bank, Mark can clearly afford some serious funding.

I can't begin to tell you how many requests I get from people who are looking for someone to write their business plan.  The request usually starts with something like "I've got this fantastic widget I've created that is going to change the world, but I need a business plan so I can pitch to venture capital, and i don't know anything about business."