The Venture Edge

It’s very hard to get the business model right at startup. Even if you’ve done all the things we’ve talked about in previous posts, there are no guarantees that things won’t change once you have an operating business. The business environment is fluid (and that’s being kind) so chances are you’ll be operating a few months and something will shift

A bit more than a year ago, I wrote a blog post about a relatively new way to raise money to start up or grow an enterprise: Kickstarter. As I mentioned in my post, Kickstarter is "...a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, and explorers." Kickstarter leverages the power of online crowdsourcing to gather together potential investors for new creative and business ventures. As it turns out, Kickstarter is still around, and an increasing number of companies are getting the funding they need from the organization. According to a recent article, design company Studio Neat used Kickstarter to successfully fund two projects. The first, a miniature iPhone tripod called the Glif, raised $10,000 in just 30 days while eventually landing the company almost $140,000 -- far exceeding its original request. Studio Neat was able to ship the Glif to customers just a month and a half after the funding period ended. The second product -- a pen stylus for the iPad -- also raised about $140,000 via Kickstarter. Says company cofounder Tom Gerhardt,  “If Kickstarter wasn’t around I don’t think the Glif, or projects like it, would have even gotten off the ground. It’s probably naive, but we had more fears and perceived more risk going the traditional [VC] route.” 

As I have already mentioned here more times than I can keep track of, we're still in the throes of nasty economic downturn -- certainly the worst we've seen in many, many years. And despite everyone's hope for a rosier future, the near-term picture is still pretty bleak. According to government statistics, private payrolls rose by only 33,000 in May and 83,000 in June – not enough to sustain a recovery, and average wages and hours worked have both declined slightly. On top of all that, credit is still tight -- especially for small businesses. 

I just read an article in the local newspaper about a pair of entrepreneurs who have tried just about everything they could think of to fund their young business: Fiji Yogurt, a frozen yogurt franchise with four company-owned stores and one new franchisee. While the traditional sources of capital were tried -- and offered limited results -- twin brothers Cory and Kyle Miholich stumbled on a non-traditional source of funding for their business that was actually pretty effective: The Wheel of Fortune television game show. While the business partners can't yet reveal exactly how much money they made for their business because the show hasn't yet aired, according to Kyle, "We had a chance to win a million dollars, which we blew. Actually, my brother blew it on the first puzzle. But we were able to walk away with a decent chunk of change.”

On January 5, 2010, I posted about a new opportunity for funding for "pro-social" entrepreneurs and businesspeople: The Pepsi Refresh Project. To refresh your memory, PepsiCo decided to dump its $33-million advertising plan for the 2010 Superbowl, and instead use the money to provide funding grants to U.S.-based individuals, non-profits, and pro-social businesses to make a positive impact in their communities. Each month, Pepsi promised to award up to $1.3 million as follows: 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level. Pepsi planned to accept 1,000 ideas each month, with the public voting on its favorites. At the end of each month, grants would be awarded to the top vote getters, and the process starts fresh for the next month. Now that the program is well underway, and with entrepreneurs looking for any possible funding alternative, I thought the timing would be good for an update.

Peter and I seem to be on a funding streak lately with our recent posts, probably because so many people are asking for advice on how to fund their businesses in these difficult times. In the past week alone, I've been contacted by four entrepreneurs looking for money from me or my network.  To a person, they all approached the issue in the wrong way.

Peter reported on a very upbeat VC study in his his last post.  I'm not disagreeing with the study, but I'm not sure I'm ready to declare anything close to robust investment activity.  The reason I'm skeptical is that the most recent MoneyTree Report from PricewaterhouseCoopers LLP and the National Venture Capital Association (July 21, 2009) is claiming that although there's an "overall increase in investment levels...," the number of deals has remained flat at 1996/1997 levels. 

We all talk about friends and family money as an important source of startup capital, but before you grab that cash from mom and dad, you might want to consider why it may not be a good idea.  Here are the top five reasons why you shouldn't take money from relatives.

1. My parents believe in me and want to do this.  Of course, they believe in you - what they believe is that you're a good person so you would do nothing less than take their small investment and turn it into a fortune that will take care of them for the rest of their lives, right?  Remember, to your parents you're always a kid--even if you're 45!  So, if you have their money, they're going to watch it and you like a hawk.  That sounds like fun, doesn't it?
    

Although it seems like I spend 99.9 percent of my waking hours in my home office, every once in a while the opportunity presents itself to get out and run some errands. The first thing I do after starting my car is to change the radio station from whatever noise my kids were listening to the last time they were in the car to something that I like.Today I was driving around and I  heard an interesting advertisement. While I don't remember all the details, the main theme was this: The President and Congress have just agreed to the biggest stimulus of the American economy ever, and there are billions and billions of dollars just waiting forsmart businesspeople like you and me to claim. Of course, the ad implies that if you're REALLY  a smart businessperson, you'll waste no time picking up the phone, calling the company, and getting your piece of the stimulus pie.

Recently Peter posted an interesting piece on Mark Cuban's solution to stimulating the economy.  While I agree in principle that entrepreneurship is the way to make things happen, one could question Cuban's motives in his approach.  Actually last night one of USC's great grad students did question those motives, so I'm sharing his thoughts in my post.