The Venture Edge

A recent Wall Street Journal headline asserted, "Videogame firms make a play for women."  It seems that videogame publishers are racing to launch games geared to both young and older women by the holiday shopping season.  Well, what took them so long?  Women aren't exactly a niche market; in fact, they now constitute more than 51 percent of the population--they ARE the mass market.

I wonder how many entrepreneurs really think about all the possible markets for their products and services and devise a roadmap for rolling them out over a period of years.  I suspect very few.  Why? because,  to use a quaint phrase, too many entrepreneurs start businesses that are one-trick ponies.  They have nowhere to go from where they started.