The Venture Edge

Every entrepreneur dreams about reaching the promised land, as they say, making it big by being acquired or successfully executing an IPO. But, not so fast--I can list on more than two hands the number of entrepreneurs who were dissatisfied with the result. If they weren’t singing “ Is That All There Is,” (an old Peggy Lee song from 1969, recently revived by Christina Aguilera) they were wondering when the precise moment was that they realized, “Hey, I don’t own this company anymore.”

Online social networks are all the rage today. From Facebook to LinkedIn to MySpace to Twitter -- and countless other sites with a social networking hook -- more and more people are meeting their friends and family at these websites. And, not surprisingly, so too are the many businesses who hope to reach these people through targeted advertising. Perhaps YOUR business.