As you may have noticed, I have been following serial entrepreneur Kevin Daum's quest to attain New York Times bestseller status for his upcoming book Roar! Get Heard in the Sales and Marketing Jungle. The book is a sales book (specifically, a parable) based on the Passover passage about the wise son, the wicked son, the simple son, and the son unable to ask. Coincidentally, Passover starts in a week.
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