The Venture Edge

I recently read an article on dailyfinance.com about the 10 biggest brand disasters of 2010. As I read through the article, I realized that entrepreneurs and small-business owners and execs can learn some important lessons from the missteps of these global giants.  

I admit it. After years (decades?) of being wrapped in the thrall of the Microsoft/PC world, I am now firmly planted in the wonderful world of Apple. In my case, it started with my kids -- they're the ones who first brought iPods and iTunes digital music downloads into our home, back when I was still hooked on CDs and the Sony Walkman. Then it was my daughter who convinced my wife and I to buy her a MacBook laptop computer, and next my oldest son who bought himself a 24" iMac desktop computer. Finally, the last straw was when my wife bought an iPhone. While I had stood on the sidelines during this steady Apple-ization of the Economy household, I could stand by no longer. I bought my own iPhone, realized what an amazing device it is (no other phone comes close), and I have now taken an oath of eternal allegiance to Apple. To seal the pact, I recently ordered the new iPhone 4 and there's a shiny new 27" iMac i5 on my desk.