At least two to three times a week I hear from an entrepreneur seeking money to start or grow their business. Usually they need the money yesterday. Sometimes the request comes from people I know, but, more often than not, I've never heard of the person or they've found me through six degrees of separation on Linked In. Believe me, cold calling people who know nothing about you or your business is not an effective strategy for raising money. How to search for money will be the subject of my next post, but today I want to focus on whether you're even ready for investor money.
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